This does not imply that all of your content must be sales-oriented. That’s excessive. And it can be extremely vexing. Nobody wants to spend time on a website that feels like walking into a car lot and being jumped on by a dozen rabid salesmen. People sometimes just want to kick a few tires in peace.
When I say that your website content is a marketing piece, I mean that everything on your website—service or product pages, blog posts, and so on—must serve a purpose. When you create a page or post, you usually have a clear goal in mind: